Marketing Director, Dixie Brands
11:15 AM - 12:15 PM - Marketing Do’s and Don’ts in the Crazy World of Cannabis Compliance
Dave Grigsby is the Integrated Marketing Director for Dixie Brands Inc., one of the fastest growing cannabis-infused products manufacturers in the industry. In his role, Dave is responsible for navigating the ever-changing cannabis regulations and executing Dixie’s integrated marketing strategy under a clear and consistent brand voice through paid, earned and owned media opportunities. Dixie Brands’ products are available currently in five US states (Colorado, California, Maryland, Michigan, and Nevada) with plans to expand further domestically, as well as into Canada and throughout South America, in 2019.
Dave has nearly 15 years of experience in the lifestyle sector and has spent his career helping brands tell their story and connect with audiences in authentic and credible ways. Prior to his work at Dixie, Dave held roles at both Snowboard Magazine and the BON Agency in Los Angeles where he conceptualized and executed integrated marketing programs for many premier consumer brands such as Vitamin Water, General Snus, Scion, and Red Bull.
Dave holds a Bachelor’s degree in Marketing from Western State University in Gunnison, CO. A resident of Denver, Dave enjoys the outdoors and the 300+ days of sunshine Colorado offers each year.