Amy Larson


Amy Larson has been discovering and telling her clients’ stories for more than 20 years. She has a strategic eye for developing meaningful ways to help companies communicate their brand, drive engagement and influence the audiences who matter most. With a specialty in the consumer, retail, real estate, cannabis, food & beverage, and travel, tourism and hospitality industries, Amy’s attention to detail and dedication to success has resulted in media coverage for clients ranging from Denver’s 5280 magazine to the Los Angeles Times, The Cannabist, Forbes, Travel + Leisure, The Huffington Post, Dallas Morning News, Fast Company and more.

As the worlds of PR and marketing become more integrated, meaningful content is evolving into an indispensable tool for brands to connect with their customers and fans. For Amy, one of the most exciting aspects of the industry is the constant change and opportunity to continue learning, discovering and delivering impactful results for clients.

As the VP of Marketing at COHN, Amy wears many hats; from guiding the agency’s new business and marketing initiatives to overseeing the strategy of the in-house PR team and managing a variety of client accounts and industry relationships.

Since Colorado legalized recreational cannabis in 2012, COHN has supported the brand, digital, marketing, packaging, social media and PR needs of dispensaries, products, venture capital backed start-ups, and allied companies that sell to the industry. Our clients are both local and national, and are on the leading edge of innovation in the cannabis industry; including Surna, Canna Advisors, The Clinic, My 420 Tours, Papa & Barkley, Next Frontier BioSciences, Verra and more. 

Amy is leading the launch of COHN's cannabis dedicated division, COHNNABIS. COHNNABIS will focus solely on the brand, marketing, PR, digital, social and creative services needs of companies in the cannabis industry, including those companies that provide products and services to the industry. COHNNABIS is committed to the growth, development and professionalism of cannabis marketing as the industry expands. 

COHN has been a member of NCIA since 2014, and is proud to continue bringing our 17 years of experience across a variety of verticals – from real estate to retail, health care, non-profits, B2B, professional services and food & beverage to the cannabis industry.

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