CEO, AnnaBis Style
Over Jeanine’s 30-year career in New York, she always gravitated to industries that were at the epicenter of change. In the 80’s she traveled the country creating new products for America’s major consumer packaged goods companies, and launched the world’s first newsletter for women business travelers. In the 90’s she was tapped to help turn around New York City’s lagging tourism industry. She was part of the dot-com boom, and in 2001 she was recruited to head the communications program for The September 11th Fund. With the Fund work completed, Jeanine launched a marketing communications firm. There, she helped introduce HP’s digital home initiative, worked for Accenture’s Technology Consulting Division, the U.S. Government and supported numerous non-profits from the United Way to the American Red Cross. As the Green-Rush advanced, Jeanine was attracted to the idea of taking a front-row seat in the next major cultural revolution and started AnnaBis, the aroma-controlling line of high-end accessories for women.